7up extra refreshing surrealist poster prompt

PROMPT — 7UP “MAKE IT EXTRA REFRESHING”
FORMAT
Ultra-Premium 7UP SMM Promotional Poster
Vertical 4:5 Instagram Hero Creative
Global Soft Drink Campaign
Contemporary Beverage Advertising
Surrealist Commercial Photography × Freshness × Pop Design × Graphic Art Direction
Agency-Level Art Direction
Behance Front Page Quality
8K UHD
Hyper-Realistic Surrealism × Product Photography × Contemporary Advertising
High-Impact Visual Communication
Zero AI Slop
Zero Generic Beverage Advertising
Zero Catalogue Aesthetic
Zero Basic Soda Advertisement
Zero Luxury-Copycat Aesthetic
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
CORE STRATEGY
This is not simply a 7UP product advertisement.
This is 7UP turning refreshment into a physical force.
The campaign should communicate:
ONE SIP. TOTAL RESET.
7UP should feel:
fresh + playful + optimistic + energetic + youthful + spontaneous + crisp + uncomplicated
The visual language should combine:
7UP advertising × surrealist photography × contemporary pop design × premium beverage photography × summer culture × editorial graphic design
The surrealism should be built around one simple idea:
FRESHNESS CHANGES THE WORLD AROUND YOU.
The world becomes brighter, lighter and more refreshing the instant 7UP enters the scene.
No random fantasy.
No excessive CGI.
No psychedelic dream world.
The impossible elements should feel tactile, refreshing and commercially believable.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
CAMPAIGN IDEA
“MAKE IT EXTRA REFRESHING”
Imagine an ordinary city afternoon.
Hot pavement.
Harsh sunlight.
Busy streets.
People looking exhausted.
Then someone opens an ice-cold 7UP.
Suddenly:
the entire environment transforms into a giant refreshing wave.
The pavement becomes sparkling translucent water.
Buildings bend like sheets of fresh mint.
Trees explode into oversized citrus leaves.
Ice cubes float through the air.
Lime slices become enormous graphic discs.
A giant stream of sparkling 7UP travels through the city.
The hero remains completely calm at the center.
The message:
WHEN LIFE GETS HEAVY, MAKE IT EXTRA REFRESHING.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
MASTER VISUAL
Create a surreal contemporary city plaza during an intensely bright summer afternoon.
The environment begins as a realistic hot urban setting.
Concrete.
Glass.
Sunlight.
Pedestrians.
Cafés.
Traffic.
Then an enormous wave of crystal-clear sparkling 7UP cuts through the city.
The wave bends around buildings.
Passes underneath cars.
Travels across walls.
Splashes upward.
Turns into translucent architectural structures.
Inside the wave:
ice cubes + lime slices + carbonation bubbles + mint leaves
are suspended in mid-air.
At the exact center stands the hero subject holding an ice-cold 7UP bottle.
Everything around them has been transformed by freshness.
The scene should feel like:
a real commercial production that somehow captured a physical wave of refreshment.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
HERO PRODUCT
Chilled 7UP bottle or can.
Classic green packaging.
Bright yellow-green citrus accents.
Heavy realistic condensation.
Individual water droplets.
Visible carbonation.
Clear fizzy beverage.
Realistic transparent liquid.
Authentic label treatment.
Clean 7UP branding.
No distorted logo.
No melted typography.
No impossible packaging.
The product should look commercially manufactured and professionally photographed.
Place the hero product prominently in the foreground.
The bottle should be one of the sharpest elements in the composition.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
HERO SUBJECT
Young adult.
Contemporary global appearance.
Natural skin texture.
Realistic anatomy.
Fresh, energetic expression.
Relaxed confidence.
Subtle smile.
No exaggerated influencer expression.
No beauty-commercial posing.
The person should feel like they were genuinely caught enjoying an unexpectedly refreshing moment.
One hand holds the 7UP.
The other hand relaxed naturally.
Body slightly turned toward camera.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
WARDROBE
Contemporary summer streetwear.
Oversized white shirt.
Loose light denim trousers.
Clean white sneakers.
Small green accessory.
Subtle citrus-yellow detail.
Minimal jewelry.
Natural styling.
No excessive logos.
No luxury fashion.
No futuristic clothing.
The wardrobe should feel:
fresh + youthful + effortless + wearable.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
SURREALISM SYSTEM
The surrealism follows one central rule:
REFRESHMENT FLOWS THROUGH EVERYTHING.
The 7UP wave should transform:
* pavement into sparkling water
* concrete walls into translucent citrus surfaces
* street signs into lime-shaped forms
* architecture into flowing curves
* sunlight into sparkling particles
* fountains into giant carbonation streams
* trees into oversized mint-and-lime structures
* shadows into liquid reflections
Add:
* floating ice
* lime slices
* carbonation bubbles
* condensation droplets
* crystal-clear splashes
* translucent green surfaces
Every surreal element must reinforce:
freshness + citrus + fizz + cooling relief.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
SIGNATURE SURREAL DEVICE
Create one enormous 7UP FRESHNESS WAVE.
The wave emerges from behind the hero bottle.
It begins as a small sparkling splash.
Then grows into a monumental transparent green-tinted wave.
It curves upward behind the subject.
It passes between buildings.
It forms a giant circular arc around the composition.
Within the wave:
ice cubes + lime slices + bubbles
are suspended with realistic fluid physics.
At the top of the wave:
07
At the bottom:
FRESHNESS / UNLIMITED
This becomes the campaign’s visual signature.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
COMPOSITION
VISUAL HIERARCHY
7UP BRAND
↓
HERO PRODUCT
↓
FRESHNESS WAVE
↓
HERO SUBJECT
↓
CITRUS ENVIRONMENT
↓
CAMPAIGN MESSAGE
↓
CTA
Product:
15–20%
Hero subject:
15–20%
Surreal environment:
55–60%
Typography / promotional information:
10–15%
The composition should feel energetic without becoming visually chaotic.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
7UP COLOR SYSTEM
7UP GREEN
Primary campaign color.
Use saturated fresh green across:
Product packaging
Graphic blocks
Liquid wave
Environmental accents
CITRUS LIME
Bright yellow-green.
Use for:
Lime slices
Highlights
Small graphic elements
Freshness particles
WHITE
Used for:
Typography
Negative space
Foam
Highlights
DARK GREEN
Used for:
Shadows
Typography
Supporting graphic elements
The palette should feel cold, crisp and refreshing.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
COLOR RATIO
40% white / bright architectural neutrals
30% fresh green
15% lime-yellow
10% deep green
5% natural skin / environmental tones
The green should immediately trigger the idea of freshness without turning the entire image into a flat green advertisement.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
BACKGROUND
Create a contemporary urban summer plaza.
White concrete architecture.
Glass façades.
Outdoor café seating.
Open pedestrian space.
Modern geometric buildings.
Small trees.
Bright sunlight.
No recognizable city.
No famous landmarks.
No nightclub.
No beach resort.
No generic tropical island.
No cyberpunk environment.
The location should feel like a global modern city experiencing an impossible freshness event.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
CITRUS WORLD
Introduce large but carefully controlled citrus details.
One oversized lime slice partially embedded into a concrete wall.
Small lime slices suspended inside the freshness wave.
Mint leaves travelling through the liquid.
Tiny bubbles catching sunlight.
Ice cubes refracting the environment.
A subtle citrus mist surrounding the hero.
Everything should remain photorealistic.
Do not turn the image into a fruit collage.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
GRAPHIC DESIGN SYSTEM
Create a bold contemporary 7UP editorial grid.
Use:
oversized typography
green graphic blocks
lime-yellow accents
thin rules
circular citrus graphics
large numerals
micro typography
directional arrows
temperature indicators
refreshment codes
cropped typography
vertical labels
Subtle campaign information:
07 / FRESH
ICE COLD
CITRUS / FIZZ / RESET
REFRESH MODE
The graphic system should feel like a premium global beverage campaign, not an infographic.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
TYPOGRAPHY SYSTEM
PRIMARY HEADLINE
Large bold contemporary sans-serif.
Rounded but confident.
Heavy weight.
Clean geometry.
High readability.
Use slightly oversized typography with playful cropping.
The typography should feel:
fresh + energetic + contemporary.
Avoid:
luxury serif typography.
traditional soda typography.
generic sports fonts.
overly futuristic type.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
TOP LEFT
7UP logo.
Small.
Clean.
Official-style treatment.
Generous clear space.
Underneath:
LEMON-LIME REFRESHMENT
Small uppercase typography.
No logo distortion.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
GIANT CENTER TYPOGRAPHY
Massive:
FRESH
Then:
HITS DIFFERENT.
The word FRESH should occupy a major portion of the composition.
Allow the freshness wave to pass behind and through the typography.
Some letters should appear partially submerged inside the transparent liquid.
Typography remains crisp and readable.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
CAMPAIGN TITLE
Lower-left:
MAKE IT
Then substantially larger:
EXTRA FRESH.
Add a lime-yellow underline.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
SUPPORTING COPY
ONE SIP. TOTAL RESET.
Secondary:
COOL DOWN. BRIGHTEN UP.
Short.
Playful.
No unnecessary marketing paragraph.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
PRODUCT INFORMATION
Small structured block:
7UP
LEMON-LIME
ICE COLD
330 ML
Use precise micro typography.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
PROMOTIONAL STRIP
Create a thin bright-green horizontal block.
Inside:
OPEN / SIP / REFRESH / REPEAT
White uppercase typography.
Integrated into the overall grid.
Not a discount banner.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
CTA
Bottom-right:
GET REFRESHED →
Dark-green rectangular button.
White typography.
Underneath:
Discover 7UP
Compact.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
PRICE
Optional India-market version:
FROM ₹40
Small.
Secondary.
Do not make the poster feel retail-focused.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
BOTTOM FEATURE STRIP
Thin dark-green rule.
Then:
LEMON-LIME / ICE COLD / FIZZ / FRESHNESS / MOMENTS
Centered beneath.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
VERTICAL EDGE TEXT
Right edge:
7UP / FRESH / CITRUS / 2026
Rotated vertically.
Small.
Precise.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
PHOTOGRAPHIC STYLE
Premium global beverage campaign photography.
Hyper-realistic.
Bright.
Crisp.
Refreshing.
Real human skin.
Real fabric.
Real glass.
Real liquid.
Real ice.
Real lime texture.
Real carbonation.
The image should feel like an extremely expensive commercial production photographed at the exact moment a surreal freshness wave hits the city.
No illustration.
No cartoon.
No obvious CGI.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
LIQUID / ICE PHYSICS
The 7UP liquid must behave realistically.
Transparent carbonated beverage.
Tiny bubbles.
Natural splash arcs.
Realistic surface tension.
Individual droplets.
Clear ice.
Natural refraction.
Condensation beads.
Correct glass reflections.
The giant wave may be surreal in scale, but its fluid physics must remain believable.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
LIGHTING
Bright summer sunlight.
Large directional source from upper-left.
Strong crisp shadows.
High-key environment.
Bright reflections on glass.
Green liquid catching sunlight.
Lime slices glowing naturally through backlight.
Ice producing realistic caustic reflections.
Natural skin exposure.
No neon.
No colored fog.
No excessive bloom.
No dreamy luxury haze.
The image should feel cold despite being photographed under hot sunlight.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
CAMERA
ARRI Alexa Mini LF
35mm premium commercial lens
Slightly low camera position.
Hero product foreground.
Subject centered.
Large environmental perspective.
Moderate depth of field.
High dynamic range.
Extremely detailed product.
Natural optical characteristics.
Premium global beverage advertising photography.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
POST-PRODUCTION
Contemporary global 7UP campaign grading.
Clean whites.
Fresh saturated green.
Controlled citrus yellow.
Deep green shadows.
Natural skin.
High micro-contrast.
Crystal-clear liquid.
Detailed ice.
Sharp condensation.
Crisp graphic edges.
Subtle film grain.
Controlled highlights.
No plastic skin.
No artificial HDR.
No teal-orange grade.
No excessive saturation.
No fake CGI glow.
No excessive grain.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
BRAND SAFETY / CONSISTENCY
The final visual must immediately communicate 7UP without relying solely on the logo.
Brand recognition should come from:
fresh green
lemon-lime identity
crisp carbonation
refreshment
playfulness
optimism
summer energy
clean visual language
bold graphic design
ice-cold product photography
Do not make it resemble:
Sprite’s green citrus advertising.
Mountain Dew’s extreme-sports aesthetic.
Coca-Cola’s red emotional storytelling.
Pepsi’s electric-blue cultural energy.
Fanta’s colorful playful world.
Generic lemon-lime soda advertising.
Generic summer beverage advertising.
Random AI surrealism.
The visual identity must remain unmistakably 7UP.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
FINAL FEEL
If:
7UP × a surrealist artist × a world-class beverage photographer × a contemporary graphic design studio × a global advertising agency
created one campaign together—
the result should feel like:
MAKE IT EXTRA FRESH.
Not a bottle floating in a green background.
Not a generic summer advertisement.
Not a fruit collage.
Not a basic soda poster.
Not random surrealism.
Not an AI fantasy image.
A high-impact 7UP campaign where one sip sends an impossible wave of freshness through an overheated world.
Vertical 4:5 — 8K UHD — hyper-realistic — surreal urban summer environment — giant transparent freshness wave — lemon-lime visual language — fresh green/lime/white palette — hero chilled 7UP product — realistic condensation — carbonation and liquid physics — oversized contemporary typography — precise editorial grid — natural human anatomy — authentic summer styling — detailed glass and ice — physically believable surrealism — accurate 7UP branding treatment — crisp readable typography — premium commercial photography — agency-level art direction — Instagram hero creative — Behance front-page quality — print-ready.